What is a Marketing Analysis?
A Market Analysis is a thorough examination of your target market, people that you intend to sell your products or services to.

Where Do I Start?
The first step is to define your target market.

Even if you intend on selling a service only in your own town, you're not selling that service to everyone who lives there. You need to know

• what the people are like who might be interested in buying your product or service
• how many of these potential customers there are in your target area

Target Market Projections
Now, make some projections about your target markets:

• how much of your products or service they might buy
• how your target markets might be affected by trends and policies

As always research is the key.

Expert Target Market Research
We offer targeted market research as part of our practical 'hands on' marketing solution, so why not call us and we'll help you every step of the way.

Defining Your Target Market
To define your target market, you need to ask specific questions that are directly related to your products or services.

For example, if you plan to sell computer-related services, you need to know how many computers your prospective customer already owns.

If you plan on selling garden furniture and accessories, you need to know what kinds of garden furniture or accessories your potential customers have bought in the past, and how often.

Researching Your Target Marketing
The aim of researching your target market is to discover which industries, consumers or target markets your business should pursue. Detailed research will help you:

• Learn more about your customer's needs.
• Learn more about your customer's perceptions of your product/service:
• How your product/service is positioned in your customer's mind
• Learn more about what motivates potential customers to purchase your product or service and/or competitor's product/service
• Discover the internal attitudes towards products and service vs. the market's perception.

Ready to Move to the Next Stage?
Ring us today and we'll guide you through the three A's for your business.

Thriftymarketing's Three A's of Small Business Marketing

'A' is for
1. Audit
2. Analyse
3. Action

Call today on 01964-527128 to find out how we can help you talk to more prospects, convert more leads and win more customers.