What is a Marketing Audit?
Your marketing audit helps your business identify its most urgent marketing challenges.

Your marketing audit also identifies

• what resources are currently available within your business
• how they can be deployed to best effect

The information gained from a marketing audit will be absolutely invaluable to your business.

Where Do I Start?
Your starting point is a brief overview of your business' marketing, creative, and communications platforms.

Expert Marketing Advice
Thrifymarketing.co.uk offer a practical 'hands on' marketing solution, so why not call us today and we'll help you every step of the way.

Your First Small Business Marketing Audit
Your marketing audit might include the following:

Your Customers

• Who are your current customers?
• Where did these customers come from?
• How long do they stay loyal to your business?

More About Your Customers
Build a profile of your best customers, so you can find more of the same.

• What is the lifetime value of one of your customers?
• How do your different classes of customers make their purchase decisions?
• What are the evolving needs and satisfaction levels of customers?

Your Business Communications and Data
Think about your business customers: are you using all available channels to communicate most effectively with prospects and customers?

• How often do you prospect for new work?
• How frequently do you communicate with your top 50 customers?
• How accurate is the data on your customer database?
• Do you know who your most likely prospects are?
• Do you have a prospects database?
• Do you have a list of past customers and / or prospects?

Your Business Website
Your website may have met your original visual design or content requirements, but is it still working hard for your business, 24/7?

• Do you have clear objectives for your website?
• Do you measure how successfully your web site meets these objectives?
• Is your small business web site accessible to the widest audience possible?
• Is your well-designed website actually generating leads?
• Most of all, do you generate sales with your web site?

Web Site Health Warning!
Your website may contain many of the top web mistakes, and you may not even be aware of them. Call us today for a free website design health check from our sister company, www.thriftysites.co.uk

Your Business Competitors
To stay one step ahead of the crowd, you need to know who is in that crowd.

• Who are your main business competitors?
• Who are the second and third-ranked competitors?
• How do competitors get their product to market?

Your Business Products Or Services
Focus on exactly what your business produces or services you offer.

• What are your main products or services?
• What are your generic products or services?
• Should any of your products or services be phased out?
• Should any new products or services be added?
• Can you 'repackage' any offerings to create new opportunities?
• Do your products and/or services meet the demands of the market?

Thriftymarketing's Three A's of Small Business Marketing

'A' is for
1. Audit
2. Analyse
3. Action

Call us to find out how we can help you talk to more prospects, convert more leads and win more customers.